Developed for Sanborn
DKNY MYNY
Created a custom heart-collage web app for DKNY’s MYNY fragrance campaign. Users could generate a personalized heart using quiz results or photos pulled from Facebook, Instagram, or direct uploads. The final image could be shared on social platforms or downloaded. This immersive experience blended personal storytelling with social engagement, driving brand connection and user participation.
Users unlock random pictures through quiz participation
Users can select images from their Facebook accounts.
Users can select images from their Instagram accounts.
After creating their own heart, users can share their MYNY heart on social platforms.
This screenshot shows how a user’s personalized MYNY heart appears when shared on Facebook. Once created, the heart is posted with a custom message and link, encouraging others to join the experience.
Here you can see how users shared their MYNY hearts on Pinterest.
Installed as part of DKNY’s live MYNY campaign activation, the app enabled event-goers to design and share their personalized hearts in real time.